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When a Burger Brand Did Something Unthinkable-And Won Hearts

A lesson in emotional branding from Burger King’s “A Day Without Whopper” Imagine walking into Burger King, craving your usual Whopper-and being told: “We’re not serving it today.” What? Now imagine they’re doing it…
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What can a spiritual mystic teach us about personal branding?

We can learn a lot about personal branding as it turns out. Not because he tried, but because he didn’t. And why Sadhguru teaches us more about it than any LinkedIn course ever could -effortlessly.

The Genius of Spotify Wrapped

Every December, without fail, our timelines explode. Screenshots. Stats. Confessions. Flexes. “Top 1% of Arijit Singh listeners.” “Listened to Lo-Fi for 12,038 minutes.”

What Minecraft Taught Me About Marketing Guts :)

  This isn’t a typical award-winning ad. No celebrities. No sales pitch. Just a library, a loophole, and a bold idea. Somewhere in the world right now, a teenager is reading banned journalism. Not from a secret USB drive. Not in a smoky underground cafe. But inside a video game.

#TheLostClass – When 3,044 Empty Chairs Said More Than Any Speech Ever Could

    “Welcome to the Graduation Ceremony... ..for a class that never made it.” No stage. No diplomas. Just 3,044 empty white chairs placed in front of a podium. Each one represented a high school student who never got to graduate. Why?

The Juice Guy Outsold Me. Smoothly!

  I’m in Bangalore these days. There’s one tiny daily ritual I guard like treasure: my post-office juice stop . There’s this humble little juice shop near

#EqualToo - When the Paralympics Said: We're Not Your Side Story.

  “We’re not here to inspire you. We’re here to be seen as equal.” That was the quiet roar that echoed across the world