Imagine this. You're lounging at home, aimlessly scrolling through your phone, coffee gone cold, thumb twitching on autopilot. Suddenly, you see this: +46 771 793 336 No caption. No context. Just a line that says: “Call this number and talk to a random Swede.” Uhhh… what? Wait — Is This a Joke? A Scam? A Glitch in the Matrix? Nope. It was real. And it was one of the boldest, most delightfully absurd marketing campaigns ever run—not by a brand, but by a nation . In 2016, Sweden became the first country in the world to launch its own phone number. A real, working phone number. Anyone from anywhere could dial in and be connected to a random Swedish citizen — not a call center, not a government spokesperson, not a PR-trained tourism officer. Just… a Swede. Chosen by chance. Willing to talk. No script. No agenda. No filter. And the best part? You could talk about anything . The weather (probably cold). IKEA and those meatballs. The mystery of Midsummer. Why ...