I’m in Bangalore these days.
There’s one tiny daily ritual I guard like treasure: my post-office juice stop.
There’s this humble little juice shop near
my residence. Nothing too flashy. No digital menu, no Instagrammable neon signs. Just fresh fruits, an old-school mixer, and a guy who knows what he’s doing.Every day, I went for the usual - mango shake or pineapple shake.
Every. Single. Day.
I liked the comfort of the familiar. The safety of my preferences.
Until I met Avocado.
(Not a person. A shake.)
The Offer I Couldn’t Refuse
One day, I finished my mango shake as usual. The shop owner was blending something green for someone else.
He looked at me and said:
“Try this. On the house.”
It was avocado shake.
Umm... thanks?
Avocado had always felt like that fruit that belonged on toast, not in a drink.
But hey—it was free. So I tried it.
Spoiler:
It was creamy. It was smooth. It was brilliant.
The next day, I ordered it. With full confidence. Then again. And again.
Soon after, I noticed the same thing happened with tender coconut juice.
He offered. I tried. I liked. I bought.
This wasn’t coincidence.
This was strategy.
Wait… Was I Being Sold To?
Yes.
But not the loud kind. Not “Sir, try this new flavor!”
More like:
“I see you. I know what you like. I think you’ll like this too. No pressure.”
It was subtle, smooth, and smart.
I started noticing he was doing the same with other customers.
Most of them said, “Yes, same thing happened with me too.”
Their regulars had grown into experimenters.
And the guy at the shop?
He wasn’t just selling juice.
He was expanding palates and building loyalty—one small free glass at a time.
What Stayed With Me?
That juice guy taught me more about marketing psychology than any textbook ever could.
Here’s what he nailed:
Know your customer.
Respect their choices.
Observe patterns.
Offer, don’t push.
Let the product win them over.
No coupons. No hashtags. Just intuition, trust, and taste.
Over to You
Have you ever experienced something like this?
Where someone sold to you so seamlessly, it didn’t even feel like selling?
If yes, I’d love to hear it.
Send your story to kyamarketinghai@gmail.com
I’d be more than happy to include it in the Moments That Stayed! series and share it with the community.
Who knew juice could be this insightful?
(Also, try avocado shake sometime. Trust me.)
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